It's Ruche, a husband & wife website creation (how cute! read their story in the "about" section) that sells adorable vintage-inspired clothes.
Here's a sampling of what I'm currently drooling over:
They have shoes, accessories, home & office stuff too - kind of reminds me of Anthropologie but a LOT cheaper!!
Now if only some of those dresses I like were actually in stock!!
LOVE that yellow strapless number - I can totally picture you looking fabulous in that!
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